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On the Internet, it's not a "build it, then they will come" environment. It's more of a if you don't market it, don't even waste your time building it type environment. So, what is getting traffic all about? How do you do that? Getting massive traffic to your website is half the internet marketing battle. If you have no traffic, quite frankly, you've got nothing! You could have the most beautiful website in the world, if no one sees it, then who cares! You're certainly not going to make any money out of it.
Most people do not even know how to get traffic out of one source, much less two or three. So, let's start with a few basic ways to get good traffic. Get one of these going well for your website, then move on to the others. Soon, your traffic will build to a good level.
Search Engine Optimization
Search engine optimization (SEO) is your starting point for getting traffic. After all, Google has to "like" your web pages, and people have to be able to find them. All SEO means is making your pages human and Google friendly.
The first criterion (often overlooked) is to have great content! Your goal is to build traffic. Why would anyone even want to come to your website if there's nothing interesting there to see?
Your pages need to be built around specific keyword phrases that people use to find sites like yours. How do you know what keyword phrases people use to search? You have to use a tool like WordTracker's free keyword tool, or Google's external keyword tool. What you really need is something like WordTracker's paid keyword tool, but if you're new to internet marketing, that can come later.
Article Marketing
Another great "free" way to create traffic is to write articles (like the one you're reading) and put them on article directories. Readers see the articles and click through your links to your site. This is a great way to get qualified traffic!
You can magnify the results you get from this by making sure your article is keyword focused on the same keyword phrase your web page is focused on. Also, if you link your article to your page using the same keyword phrase in the text you'll increase your site's page rank in Google.
Pay Per Click
Pay per click (PPC) is where you buy Google AdWords ads. Using PPC takes some skill. It also usually takes a few hundred dollars to tweak a campaign so that you're making a profit with it. I would not suggest using PPC, until you've at least read a book or two about it. Taking a course in it would be even better.
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On the Internet, it's not a "build it, then they will come" environment. It's more of a if you don't market it, don't even waste your time building it type environment. So, what is getting traffic all about? How do you do that? Getting massive traffic to your website is half the internet marketing battle. If you have no traffic, quite frankly, you've got nothing! You could have the most beautiful website in the world, if no one sees it, then who cares! You're certainly not going to make any money out of it.
Most people do not even know how to get traffic out of one source, much less two or three. So, let's start with a few basic ways to get good traffic. Get one of these going well for your website, then move on to the others. Soon, your traffic will build to a good level.
Search Engine Optimization
Search engine optimization (SEO) is your starting point for getting traffic. After all, Google has to "like" your web pages, and people have to be able to find them. All SEO means is making your pages human and Google friendly.
The first criterion (often overlooked) is to have great content! Your goal is to build traffic. Why would anyone even want to come to your website if there's nothing interesting there to see?
Your pages need to be built around specific keyword phrases that people use to find sites like yours. How do you know what keyword phrases people use to search? You have to use a tool like WordTracker's free keyword tool, or Google's external keyword tool. What you really need is something like WordTracker's paid keyword tool, but if you're new to internet marketing, that can come later.
Article Marketing
Another great "free" way to create traffic is to write articles (like the one you're reading) and put them on article directories. Readers see the articles and click through your links to your site. This is a great way to get qualified traffic!
You can magnify the results you get from this by making sure your article is keyword focused on the same keyword phrase your web page is focused on. Also, if you link your article to your page using the same keyword phrase in the text you'll increase your site's page rank in Google.
Pay Per Click
Pay per click (PPC) is where you buy Google AdWords ads. Using PPC takes some skill. It also usually takes a few hundred dollars to tweak a campaign so that you're making a profit with it. I would not suggest using PPC, until you've at least read a book or two about it. Taking a course in it would be even better.
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